Wine South America launches Wine Connection and brings to the digital environment the most important concepts of physical events: business, networking and content

Considered the biggest and main professional wine fair in Latin America, Wine South America brought to the digital environment the most important concepts in physical events: business, networking and content.

From now on, the fair will be active before, during and after its face-to-face Editions, the next being scheduled for 21-23 September 2022. With the Wine Connection platform, WSA makes available to purchasing companies a large showcase of products available to the market, with technical details, photos, videos and options to contact each of the exhibiting brands that make up the event.

“Our goal is to keep the business in the wine sector heated and in constant movement. Wine Connection is a platform that operates 365 days/year, and our exhibitors can present their brands, promote their wines and get in direct contact with domestic and international buyers” explains Marcos Milanez Milaneze, Director of Wine South America.

Through the platform, buyers and sellers with common interests will connect quickly and easily through an advanced matchmaking tool, allowing them to do business in a less bureaucratic way.

Networking among participants brings the possibility of virtual business rounds.

Participation in Wine Connection is free for exhibitors and buyers, and registrations are available on the site https://connection.winesa.com.br.

More than 200 closed business meetings

The Wine Connection platform is anchored in the successful experiences of Wine South America in promoting the business of its exhibitors with domestic and international buyers.

In the last edition, in digital format, the ‘Digital Business Rounds with Real Tastings’ registered business expectations around R$ 715.000,00. There were more than 220 meetings held, with the participation of 35 buyers from 12 states and 34 wineries. The spirts and olive oil sector were also present. In total, the three editions of the Wine Connection rounds moved more than R $ 1,5 millions.