Research on the Brazilian wine market has shown that of the more than 207 million inhabitants, 66 million have drunk wine in the last six months and 32 million people in the last 30 days. Numbers are seen as a business opportunity for consumers looking for less obvious products and a "more adventurous" profile, who like to try out new products. The study was conducted in 2017 by wine marketing company Wine Intelligence, based in England, China and Brazil, among other countries, commissioned by the Brazilian Wine Institute (Ibravin), and reveals the potential of the Brazilian consumer market.
Strategic date WINE SOUTH AMERICA 2019 will be held during the Christmas and New Year sales cycle and in parallel with the NATIONAL WINES EVALUATION, an event of great importance in winemaking and receiving more than 1,000 experts, winemakers, oenophiles, sommeliers, specialized journalists and wine lovers from several countries.
In addition to bringing together the world's leading wine producers, WINE SOUTH AMERICA is the place to disseminate knowledge through lectures, training, visits to wineries, tastings, awards and business rounds.
A highlight of the last edition, the fair will once again have the presence of world-renowned specialists with the title MASTER OF WINE, which will lead exclusive tastings.
NATIONAL WINES - INTERNATIONAL WINES - GRAPE JUICES - OLIVE OILS - DISTILLED - TECHNOLOGIES, INPUTS, ACCESSORIES AND SERVICES RELATED TO THE WINE SECTOR.